Seeso and Aol increase spending on originals as the fall begins

September 11-25, 2016

• AOL's first original reality series Connected is in its 2nd season, in which six people in NYC film their daily lives--the show was promoted across an extensive 24 websites. This was the highest number of websites across all OTT show promotion.
• Seeso's Hidden Bajillion Dollar Properties was advertised across 17 sites. This was the second highest number of sites.
• From September 11-25, 2016 Netflix was the only OTT Network to promote their programming on linear TV.
• Netflix is advertising across all mediums. They are currently promoting 11 shows across 39 sites. They promoted Narcos the most during this time followed by The Get Down.
• 90 per cent of Amazon’s unique video spots were for their original series, Transparent.

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