Kew Green Group appoints House PR to hotels brief

By Michael Feeley | Founder and chief exec

House PR

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October 12, 2016 | 2 min read

Kew Green Group Ltd has engaged House PR to handle trade PR. The agency has been briefed to build the profile of Kew Green as a major player in the hospitality sector as well as cementing its position as a builder of careers in the hospitality industry, both for current and prospective employees.

House PR will also have a specific role to play in raising awareness of Kew Green’s investment prospects. Kew Green was acquired by Chinese firm HK CTS Metropark hotels, a subsidiary of the China National Travel Corporation, last August. A further part of the remit will be to raise the profile of key management figures.

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House PR previously worked for Kew Green throughout autumn 2015 to deliver consumer PR support for hotel openings across the UK.

Holiday Inn in Norwich city centre.

Alex Pritchard, chief executive officer for Kew Green, said of the news, “We were really impressed with House PR’s media insight and creative approach to engagement across all platforms when we worked with them last year. With an upcoming period of major investment and a range of exciting employee initiatives due to be rolled out, we’re looking forward to working closely with House PR, who proved their credentials in their ability to deliver strong coverage during previous consumer outreach.”

Ginny Paton, managing director of House PR, said: “We are delighted to be working with Kew Green again – we have a lot of news angles in the pipeline and are looking forward to strengthening their position as a key player in the investment, hospitality and employment arenas.”

Kew Green Group Ltd operates over 50 hotels across the UK under six major brands; Holiday Inn, Holiday Inn Express, Crowne Plaza, ibis Styles, Courtyard by Marriott and Hampton by Hilton, as well as the iconic The Grand, Brighton hotel and Richmond Hill Hotel. Kew Green owns 44 UK hotels with 5,179 rooms and manages a further 10 UK properties for other owners.

House PR is a creative consumer PR agency in London, delivering results-driven campaigns for clients including Empire Cinemas, William Grant and Sons, and OpenTable.

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