Media Future of TV Parrot Analytics

Marvel's Luke Cage is the most popular digital series in the US


By Natan Edelsburg | SVP

October 11, 2016 | 3 min read

Marvel's Luke Cage and has already been picked up for two more seasons as it takes over as the most popular digital series. Here are the full insights from Parrot Analytics.

Top Digital Originals from Parrot Analytics

Top Digital Originals from Parrot Analytics

For September 29th -October 5th, 2016 - Top 5 Digital Original Series in the US and Average Demand Expressions™:

  1. Marvel's Luke Cage, Netflix: 50,287,303
  2. Stranger Things, Netflix: 16,742,770
  3. Narcos, Netflix: 8,691,420
  4. Longmire, Netflix: 7,784,738
  5. Marvel's Jessica Jones, Netflix: 6,589,368

Insights from Parrot:

  • After its premiere on September 30th, Marvel's latest series Luke Cage overtook Stranger Things to become the most popular digital original series, with more than 3 times the average demand of the former champion.

  • Though it premiered on September 23rd, Netflix's latest season of Longmire has slightly less demand than the still-popular Narcos, which was released at the beginning of the month.

  • Marvel's Jessica Jones rose into the top five for the first time in several months, likely boosted by the popularity of its sister show Luke Cage.

Parrot Analytics is a data science company that empowers media companies, brands and agencies to understand global audience demand for television content. Wielding the world’s largest audience behavior data sets, the company has developed the world’s only global cross-platform, country-specific audience demand measurement system. For more insights visit

You can access the Future of TV hub here. Sign up to receive The Drum's Future of TV newsletter.

Media Future of TV Parrot Analytics

More from Media

View all


Industry insights

View all
Add your own content +