Jamie Oliver Marketing Amazon

Jamie Oliver teams up with Amazon’s Echo to offer recipe recommendations


By Jennifer Faull, Deputy Editor

October 11, 2016 | 2 min read

Jamie Oliver has partnered with Amazon’s Echo, which recently launched in the UK, to recommend recipes based on what people can see in their fridge.

Amazon Echo Jamie Oliver

Amazon Echo Jamie Oliver

The integration is one of the first ‘Amazon Alexa Skills’ – which allow you to personalise an Echo - in the UK and serves up over 160 recipes based on the main ingredients a user has to hand.

For example, if someone has a packet of chicken, they can start a conversation with the Alexa, the voice service that powers Echo, by saying ‘Ask Jamie Oliver for some chicken recipes’ or ‘Tell Jamie Oliver to suggest a recipe for dinner tonight.’

Alexa will then recommend a selection of recipes with a short description for you to choose from and will also advise on the timing and skill level of a chosen recipe.

Once a user has decided on a recipe, it will be emailed with a summary and a full list of ingredients and a link to Jamie Oliver’s website for the instructions.

"Finding new and exciting ways to connect people to the joy of food is at the heart of Jamie's Food Revolution,” said Zoe Collins, creative director at Jamie Oliver Media Group.

“The new Jamie Oliver Skill on Amazon Echo makes it easy to find delicious and nutritious recipes to cook and enjoy at home."

It was developed by digital agency AKQA, which will oversee the updates planned for later in the year, including the ability to search for recipes with a wider range of filters, such as time and dietary requirements, and the addition of new seasonal recipes.

Jamie Oliver Marketing Amazon

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