Team GB and Ocean have agreed to extend their content partnership which will run beyond the Tokyo 2020 Olympic Games and sees the outdoor media owner recognised as the official Out of Home partner.
The deal, which follows Ocean’s broadcast of over 20,000 hours of Olympic content around Team GB exclusively across 98 of its digital screens, will now begin to look towards the 2018 Winter Games taking place in Pyeongchang.
Ocean will work with Team GB and other partners to enhance the organisation's content activation for future Games, which includes partnering with sister company Signature Outdoor which operates digital screens in Birmingham and Manchester.
British Olympic Association chief executive Bill Sweeney said: “We enjoyed a hugely successful partnership with Ocean Outdoor during Rio 2016 and this is a significant opportunity to build on this momentum and success to date. Renewing now allows us to ensure that Ocean form part of our marketing strategy and play an integral role, not only during forthcoming Summer and Winter Games, but during the four year Olympic cycle as a whole.”
Sweeney's counterpart at Ocean, Tim Bleakley added: “Team GB’s success is built on innovation, dedication and hard work. Working with Team GB on bringing Rio 2016 back to the nation was a milestone moment for Ocean and digital out of home. Exclusive content from the Olympics is key in such high impact environments with full broadcast capabilities.
“This extended partnership not only gives us access to real time Olympics action from Games to come as it happens, but compelling collateral from the Olympics archive.”