NFL teams have been banned from using live streaming apps, using video or posting gifs as part of new social media restrictions issued by the NFL intended to ensure traffic is driven to its own official channels.
Memos obtained by ESPN outlined the new rules which come into effect on 12 October and will largely pertain during the broadcast of games with the prohibition beginning at kick off and running until one hour after a game concludes.
Teams will no longer be allowed to post their own videos of game highlights or video showing footage from within the stadium, including the use of live streams from platforms such as Facebook Live or Periscope. The restrictions state that the league considers "video to be ‘anything that moves,” meaning teams will also be prohibited from using gifs during the restricted time period.
The NFL has warned that violations will carry fines of up to $25,000 for the first offense, $50,000 for the second, and up to $100,000 for further infractions.
The changes come as the league attempts to strength its own digital platforms, particularly its Twitter channel, following the 10-game deal to live stream fixtures on Twitter. Recently reports emerged that some advertisers have been left underwhelmed by the effectiveness of the advertising packages and so the NFL will be keen to ensure football related traffic is hosted on its own platforms.