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Gordon Young
Editor-in-chief at The Drum

Jaguar Land Rover partners with Gorillaz member to promote its Formula E work

Jaguar Land Rover has partnered with Gorillaz guitarist Noodles for a new campaign promoting the potential of its electric vehicle technology and highlighting the opportunities for young people to get involved.

The campaign will be spearheaded by the company’s Formula E racing team Panasonic Jaguar racing and aims to promote its efforts in developing green technology and address the global skills gap in manufacturing.

Noodles appears in an opening ad for the campaign where she takes one of the Jaguar Formula E cars through its paces on a race track.

Commenting on her part in the campaign Noodles said: “The young minds of today are the engineers of tomorrow. We are in the driving seat and our imaginations are the fuel. It’s time to lead the charge and build a better world.”

Jaguar Land Rover completed its inaugural Formula E race this past weekend (Sunday 9 October) after announcing that it intended to use its place in the sport to promote its “thought leadership position as a business that is shaping the future to solve the technology innovation and skills gap challenges.”

Fiona Pargeter, global PR communications director at Jaguar Land Rover said: “By 2022 we’re facing a shortfall of 300,000 skilled engineers in the UK alone. It is our responsibility to change this future by inspiring young people.

“Yes we want to be successful on track, but Formula E can be a once in a generation opportunity to inspire the future generations of engineers. A global platform to inspire and attract young children to a career in innovation and engineering – through Panasonic Jaguar Racing’s partnership with Noodle we hope to inspire millions of young people to help invent the future.”

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