Dixons Carphone, The Mix and Heads Together team up for #ThereForMe campaign to mark World Mental Health Day
Dixons Carphone has collaborated with help service The Mix and mental wellbeing initiative Heads Together to mark World Mental Health day via a unique social media push.
Dixons Carphone, The Mix and Heads Toghether team up for #ThereForMe campaign to mark World Mental Health Day
Dubbed #ThereForMe, the campaign looks to celebrate inspirational people who have provided psychological and mental health support to someone in their time of need.
The drive was developed by experiential marketing agency Undercurrent, and encourages people to take one simple action by going into any Dixons Carphone store and having their picture taken while holding up a sign with the name of the individual who has helped them through a challenging stage in their life.
These snaps will then be shared on social media under the #ThereForMe hashtag and uploaded to the campaign microsite. Those who can’t visit a store will be given the opportunity to upload their photo online instead.
Dixons Carphone is one of the founding partners of Heads Together, a campaign spearheaded by The Duke and Duchess of Cambridge and Prince Harry, which aims to end stigma around mental health, and change the conversation from fear and shame to one of confidence and support. It comprises eight UK charities including The Mix, which supports two million young people each year through digital and helpline services.
It is hoped that the #ThereForMe campaign will also raise vital funds to support the work that The Mix does, with well-known names like GMTV star Andrew Castle and Dixons Carphone chief executive Seb James having already taken part.
Chief executive of The Mix, Chris Martin, said: “Every day, The Mix works with young people struggling with their mental health through our digital, social and mobile services. We are enormously excited to be joining Dixons Carphone and the Heads Together campaign to launch the #ThereForMe campaign online and in Currys PC World and Carphone Warehouse stores across the country.
"This innovative use of social media is a huge step towards challenging the stigma around talking about our mental health by celebrating the invaluable role that friends and family play in supporting our wellbeing when we struggle."
Dixons Carphone and Undercurrent are working together with BluPoint at The Drum's Do It Day event in November to create a marketing campaign that will promote information sharing between the UK and South Africa.