Creative Work of the Week: Purple Creative celebrates Glenfiddich's 'maverick DNA'


Purple Creative reigns supreme in the Creative Works winning Creative Work of the Week for the new visual identity it has created for the Glenfiddich Experimental Series, a new range of ‘game-changing’ Glenfiddich whiskies borne of experimentation and collaboration.

Speaking of the identity, Gary Westlake, founding partner and creative director of Purple, commented: “The identity represents a visual narrative of each experiment – graphically capturing the authentic journey from light bulb moment final product – which will naturally change with every experiment.

“The visuals are a wonderful story-telling mixture of portraits, signatures, tasting notes, hand-lettering, photography, scientific equations, technical drawings, diagrams and key messages.”

Overall Rating
5/5 Vote

To vote for next week’s Creative Work of the Week visit our latest Creative Works round-up, to keep up-to-date with the latest advertising, design and creative work from around the globe visit our Creative Works homepage.

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