Purple Creative reigns supreme in the Creative Works winning Creative Work of the Week for the new visual identity it has created for the Glenfiddich Experimental Series, a new range of ‘game-changing’ Glenfiddich whiskies borne of experimentation and collaboration.
Speaking of the identity, Gary Westlake, founding partner and creative director of Purple, commented: “The identity represents a visual narrative of each experiment – graphically capturing the authentic journey from light bulb moment final product – which will naturally change with every experiment.
“The visuals are a wonderful story-telling mixture of portraits, signatures, tasting notes, hand-lettering, photography, scientific equations, technical drawings, diagrams and key messages.”
Glenfiddich: Experimental Series by Purple Creative DesignAdded 28 September 2016
To vote for next week’s Creative Work of the Week visit our latest Creative Works round-up, to keep up-to-date with the latest advertising, design and creative work from around the globe visit our Creative Works homepage.