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Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

Campbell's continues 'Real, Real Life' push with ad showing anyone can be a superhero

Campbell's has unveiled the latest iteration of its 'Real, Real Life' campaign via a gender stereotype-shattering 30-second spot.

Designed to promote the company's Spiderman range of soups, the ad shows a kid running around the house wearing Marvel hero's costume and causing all sorts of mischief. When the Mom in the spot shouts "lunch is ready," the costumed-crusader unmasks and is revealed to be a little girl.

Eight other short videos will be released as part of a popular wider campaign, which has previously centred around a same-sex couple and their son.

Campbell's said that the ongoing push"celebrates the joys, frustrations and humor of real life in today’s modern American families."

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