Pitch PR has rebranded as Pitch Marketing Group and has launched a new content production division as it looks to broaden its area of expertise and attract a more diverse range of clients.
The agency now has three specialist divisions - PR, partnerships and productions - and will focus on the creation and delivery of mainstream consumer campaigns.
While sport and entertainment remain a key part of Pitch Marketing Group’s specialism, the changes reflect the agency’s understanding that brands are increasingly looking for new ways to reach consumers beyond just sport and entertainment.
Discussing the rebrand Henry Chappell, chief executive of Pitch Marketing Group, said: “Brands today know that they need to be culturally relevant to reach consumers, and that goes beyond just sport and entertainment.
“A broader offering with defined specialisms reflects our clients’ wants and needs. Increasingly we are being briefed to work across digital, social, sponsorship, design and content production, as well as PR, and accordingly we are building expert teams in each of those areas.
“Our new brand identity and recruitment of an in-house content production team is representative of the distinctive, content-led campaigns that we are creating.”
Pitch Productions is the latest addition to Pitch’s offering and will operate as an in-house creative studio, focusing on design, digital content and video production. The output of the new division, which will service retained clients including Harlequins and Hays, will be overseen by the agency’s creative director, Steve Munachen.
Prior to the launch of the new production arm, the agency launched a specialist sponsorship strategy and activation team, Pitch Partnerships, earlier this year with Gavin Peters as partnerships director. The team were recently appointed by Tag Heuer to activate its Premier League sponsorship.