Long gone are the days when a TV show would garner a Nielsen rating of 67.3 like I Love Lucy consistently did in the 1950s. Today, Sunday Night Football and The Big Bang Theory are the most popular shows, and they attract just a fraction of the viewers.
Still, people are consuming more video overall now than ever before, and Videology, a leading programmatic TV and advanced video targeting company, looked at how TV and video consumption has changed over the past 60 years.
"TV has been around for 60+ years. In that time, the medium has gone through huge evolutions in terms of content, consumption habits and the technology powering it," Mark McKee, SVP of North America, Videology, tells Found Remote. "In the last two years, we’ve seen a major industry pivot towards embracing technology for data-enablement and automation in TV advertising. This is a really exciting time for us as our company was built with a TV-first approach, focused on forecasting, allocation and upfront reserved buying. This graphic was a fun way to look at the evolution of TV— during a time when it’s more important than ever for our industry."