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Business on the Move: British Gas, Diet Coke, Absolut

British Gas

British Gas has appointed MediaCom to handle its media and buying account, which has been in the hands of Carat since 2002. MediaCom will begin work with the utilities firm from 1 December. The three-year account includes the main British Gas brand, as well as its offshoots Hive, Dyno and Local Heroes.

The GroupM agency won the account following a competitive pitch process run by ID Comms for British Gas. The brand would not disclose the value of the deal, however it is understood to be one of the biggest media buying contracts in the UK.

Coca-Cola is seeking a new creative agency to work on its Diet Coke brand, after parting ways with Droga5 several months ago.

Absolut chose BBH London as its lead global creative agency following a competitive pitch. The creative shop will pick up the business from Sid Lee which is understood not to have repitched for the account. BBH has now been tasked with developing the next phase of the Pernod Ricard-owned brand's #AbsolutNights campaign across all markets.

Qualcomm, the San Diego-based telecommunications company, appointed McCann Worldgroup as its global creative lead agency. The incumbent agency was DDB San Francisco.

The O2 has appointed independent agency Impero as its lead creative agency. Impero will be working with The O2 to create a brand campaign that will celebrate The O2 as the world’s premiere entertainment destination and as a brand itself. The campaign will roll out online and through social media, as well as out of home and within The O2.

CityUnscripted, a personalised travel service offering immersive city experiences, has appointed Rooster PR to boost global awareness of the brand. As CityUnscripted’s first PR agency, Rooster’s brief is to deliver a strategic public relations campaign focusing on the global expansion of the ‘Book a Local’ feature as well as raising media awareness of company news, announcements and new partnerships.

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