Ad of the Day: The Milk Tray Man returns

The Milk Tray Man is back

Cadbury's Milk Tray Man returns to TV screens this weekend after an arduous search to find the latest incarnation of the famous brand ambassador.

Fireman Patrick McBride was chosen from over 20,000 applicants back in February to take on the mantle thanks to his background in modelling and TV, as well as a 14-year stint with Cheshire Fire and Rescue.

Created by Fallon London, the ad sees McBride tackle the Altai Mountains over the Mongolian Steppes to deliver the chocolates “all because the lady loves Milk Tray”.

Overall Rating
4/5 Vote

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.