Rubicon Project has tapped Google's Tom Kershaw to take on the role of chief product and engineering officer.
Effective immediately, the appointment will see the executive assume responsibility for the oversight of all aspects of the firm's product development, platform strategy, product design, prioritization, and go-to-market planning.
He will also be responsible for overseeing the ad tech outfit's engineering capabilities based out of the firm's head offices in Los Angeles where he will report to Rubicon Project’s president, Gregory R Raifman.
Kershaw has managed more than $500m in annual revenue businesses in technology-based markets for 15 consecutive years, having most recently served as director of product management for Google ads and commerce. Priot to being Google's senior-most product leader in the APAC region, he headed up product management for Google's Cloud Platform and has launched and managed products in India, China, Mexico, Saudi Arabia and more.
His appointment follows on from several senior departures at the company, including the exit of Rubicon's former general manager international Jay Stevens and European head Oliver Whitten who both jumped ship to AdForm earlier this year.
"At Rubicon Project, we operate with a core philosophy that great people innovate great products and great products attract great customers,” said Rubicon Project president, Raifman. "Tom’s quarter of a century of leadership experience as a product innovator, his deep understanding of the digital advertising ecosystem and his extensive mobile and video background will help ensure we continue to deliver innovation to the market and long-term growth for our business."