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Morning Bulletin: App Store ads, Paddy Power bets on Hispanics & Samsung ups AI game

Morning Bulletin: App Store ads, Paddy Power bets on Hispanics & Samsung ups AI game

Today we take a look at Apple’s decision to begin running ads on its App Store for the first time before heading across the pond to look at newly merged betting business Paddy Power Betfair’s strategy for winning over Hispanic punters. We also look at Samsung’s latest AI acquisition as it seeks to refine its smartphone voice assistant.

Retail Week identifies a ‘drastic’ decline in shop prices which have been driven south by marked deflation in clothing according to figures obtained from The BRC Nielsen Shop Price Index.

Citing sources Reuters claims that Twitter’s much hyped sale will conclude before 27 October, amidst ongoing speculation that Salesforce, Disney or Google may wrest control of the micro blogging service.

News Corp is facing up to yet another lawsuit with 20 targets of so called ‘fake sheikh’ journalist Mazher Mahmood suing for ‘vile conduct’ while working at the News of the World - follows his conviction for seeking to pervert the course of justice.

Paddy Power Betfair is targeting Hispanic custom in the US with a Spanish-language campaign launching before the end of the year according to The Times - the opening salvo of its expansion drive across the pond.

The FBI has charged US government contractor Harold Martin with stealing classified secrets following the disappearance of computer spying tools from the NSA

Apple has introduced app store ads for the first time according to Campaign, with the tech giant beginning a roll out of display ads for both the iPhone and iPad versions of the store.

Bloomberg is to launch a new multi-platform brand for technology news which promises to deliver faster loading and a ‘startup barometer’ for relaying the latest IPO and acquisition news. All this will be overseen by a team of 50 journalists based around the globe.

Samsung has concluded a deal to acquire US AI developer Viv Labs, run by the co-creator of Apple’s Siri. This will enable it to integrate the software within its own Galaxy line of phones to expand their voice assistant services to appliances and wearables.

Ad Exchanger meanwhile reports on the launch of Roku Direct Publisher which will enable media companies to develop and distribute video which can be embedded in its streams, boosting its ad monetization rates in the process.

The Guardian picks up on bad news for comedian David Baddiel after the BBC axed his Radio 4 show, Don’t Make me Laugh, following 120 complaints about jokes concerning the Queen’s sex life broadcast on her 90th birthday.

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