How can creative disruption shape the future?

View Schedule

iProspect London strengthens senior leadership team with hire of Felicity Long as new managing director

Tracy (left) and Felicity (right)

Digital performance agency iProspect has continued its recent investment in expanding its digital team with the appointed of Felicity Long to the role of managing director for London.

Long joins iProspect from sister media agency Carat where, as head of digital, she led and developed a team of 35 specialists serving local and global clients.

In her new role, which is expected to start by the end of the year, Long will work closely with iProspect's existing leadership team and will report to Stefan Bardega.

Having joined Dentsu Aegis Network in 2008, Long has held a number of senior positions across the group including at media agency Vizeum, and was part of the team that launched Amplifi, the media investment arm of Dentu Aegis Network.

Her appointment follows the recent announcement of Stefan Bardega as UK chief executive at iProspect, joining from his former role as global chief digital officer at ZenithOptimedia.

Tracy De Groose, chief executive of Dentsu Aegis Network UK and Ireland said: "Felicity's experience, skills, passion and relentless focus on our clients further strengthen our iProspect team and she will be instrumental in ensuring the agency maintains its position as a leader and innovator in digital performance marketing.”

Long added: "I'm proud to be joining the dynamic team at iProspect. With the fast-paced and complex digital economy of today, it's vital that we're always delivering greater value for clients and ensuring positive business outcomes from everything we do. iProspect is already an expert in innovation in this area and developing this even further will be my key focus area as I join the team."

Earlier this week Dentsu Aegis Network announced that Ruth Stubbs had been promoted to global president of iProspect.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.