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Twelve South takes the Mac with scented candle

Twelve South takes the Mac with scented candle

An enterprising company is looking to offer Apple fans the chance to experience the joy of receiving a new iMac without breaking the bank by introducing a scented candle which it claims replicates the odour of a freshly unboxed device.

Twelve South has already sold out of the Mac Candle, which boasts scent notes of mint, peach, basil, lavender, mandarin and sage with a burn time of up to 55 hours during which the $24 gimmick will infuse the air with the scent of fresh electronics.

In a statement Twelve South wrote: “If you think you’ve seen everything, here’s a new one,” Twelve South wrote in its announcement.

“Ever open up a new Mac box and smell it? (Or is that just us?) We took that scent — and literally bottled it. Meet the New Mac soy candle. No kidding. It’s kind of awesome.”

Twelve South has developed an innovative line of Apple-themed wares including an iDrink can cooler and custom t-shirts.

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