The Back to the Future-inspired Nike Mag sneakers, modeled after the self-lacing shoes from the movie, are to be gifted in a lottery for 89 pairs of the special edition kicks.
From 4 until 11 October, anyone can sign up to enter the lottery by buying a $10 ticket. The proceeds from the ticket purchases will go to the Michael J. Fox Foundation for Parkinson’s Research, a charity named in honor of the Back to the Future actor, according to Nike.
“Though it initially shared only a few seconds of screen time with Michael, the idea behind the Nike Mag unlocked something much bigger at Nike,” says Mark Parker, chairman, president and chief executive, Nike, Inc. “It sent us down an uncharted path of innovation, but it also opened our eyes to our ability to fight some of the world’s biggest challenges. We feel privileged for the opportunity to raise even more awareness for the fight against Parkinson’s.”
The 2016 Nike Mag shoe combines archetype invention with technologies developed for the HyperAdapt 1.0 which results in a responsive technology system called Adaptive Fit that tightens or loosens the shoes, according to Nike.
To enter the drawing, sign up through a NIKE+ account. Pairs of the sneakers will be auctioned live in Hong Kong on 11 October, London on 4 and 17 October, and in New York on 12 November at The Michael J. Fox Foundation's benefit gala, 'A Funny Thing Happened on the Way to Cure Parkinson's.'
Winners will be notified on 17 October.