Eurosport builds on its live sport with unique content featuring Lindsey Vonn in Chasing History


By Tony Connelly | Sports Marketing Reporter

October 5, 2016 | 4 min read

Eurosport has partnered with Lindsey Vonn, the most successful Downhill skier of all time, to launch a new series documenting her journey to the 2018 Winter Olympics, marking the broadcaster’s efforts to create unique content to sit alongside its live sport offerings.

Chasing History, which is scheduled to debut in February 2017, will go behind-the-scenes with Vonn as she pursues her professional dream of breaking the number of world cup wins, forming a key part of the buildup to Eurosport’s coverage of the PyeongChang 2018 Olympic Winter Games.

The Colorado athlete has won 76 world cup races to date in a career spanning 16 years and won gold in the 2010 Olympics . In the new series, Eurosport will show how Vonn relaxes away from the slopes at home with family and friends, her own personal passions, as well being given the opportunity to delve deep into the mindset of an elite athlete striving for sporting immortality.

Lindsey Vonn

Lindsey Vonn

Eurosport chief executive Peter Hutton described the new series as “immersive programming” and added that it would illustrate new “new Eurosport creating unique content to sit alongside unrivalled coverage of live sport, with Eurosport presenting every World Championship and World Cup event this winter”.

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“Eurosport is incredibly excited to be working with Lindsey, a genuine global superstar. Throughout her career Lindsey has proved herself to be not only a trailblazer who has evolved into a global icon, but also a role model for millions across the world. Across all Eurosport platforms, fans will get a unique insight into how this world-class athlete prepares, the high moments, the low moments, and the challenges she faces as she `chases History’."

Vonn added: “For me personally, the next 18 months are going to be some of the most exciting times of my professional life and I can think of no better partner than Eurosport – the undisputed Home of Winter Sports – on this project. Eurosport has followed me throughout my professional career, and now is the right time to give an insight into my personal life.

“Chasing History will take fans on a journey where hopefully I will experience some fantastic moments, but they will also see some of the day-to-day challenges that any professional athlete faces. It should be a lot of fun!”

The series will be broadcast across all Eurosport channels and platforms, including the Eurosport Player.


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