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CityUnscripted appoints Rooster PR to promote ‘local travel guide’ service globally

CityUnscripted launched in London earlier this year.

CityUnscripted, a personalised travel service offering immersive city experiences, has appointed Rooster PR to boost global awareness of the brand.

The site’s flagship product helps visitors get away from scripted excursions by exploring their chosen city with a local who will plan a personalised outing based on their interests. CityUnscripted works with a network of 500+ locals globally, who are collectively fluent in over 25 languages.

As CityUnscripted’s first PR agency, Rooster’s brief is to deliver a strategic public relations campaign focusing on the global expansion of the ‘Book a Local’ feature as well as raising media awareness of company news, announcements and new partnerships. Messaging will position CityUnscripted as a leader in providing high-quality, bespoke experiences.

Nick Whitfield, founder and chief executive of CityUnscripted, said: “As our network continues to expand rapidly, it’s great to have Rooster on board to help raise awareness of our inspiring community of locals. We devised this concept with the aim of changing the way travellers experience a city for the better, by branching away from conventional tours that just show people traditional tourist traps and we look forward to seeing our user base grow.”

James Brooke, managing director at Rooster PR, said: “As an agency of avid travellers, this is an exciting appointment for us. CityUnscripted is a service that we ourselves would book when visiting a new city, so we’re very much looking forward to utilising our industry contacts and implementing a creative approach to get word out about the site.”

CityUnscripted launched in London in April 2016 with a database of ready-made tours and an online TripPlanner service allowing visitors to create bespoke itineraries based on detailed recommendations of the best things to see and do in the city. The company is now expanding with the new ‘Book a Local’ option available in 13 new cities across Europe, America and Asia: namely London, Paris, Barcelona, Madrid, Rome, Bologna, Amsterdam, Berlin, Edinburgh, Manchester, Tokyo, New York and San Francisco with more cities to follow in the coming months.

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