Boost mobile brand turning stores into polling stations on Nov. 8
With low-income and minority Americans facing significantly more obstacles to cast their ballot in general elections, waiting in hours-long lines with fewer polling locations, resources, and volunteers, Boost Mobile announced today its nationwide effort to enlist the public's help for equal voting access and innovative new voting solutions.
With help from 180LA, Boost Mobile wants its customers be heard at the polls this November by taking a stand against unequal voting access.
As Boost Mobile stores are often located in the communities where these problems are most prevalent, Boost is reaching out to election boards and proposing a new solution: offering Boost Mobile stores nationwide to serve as polling places on election day.
Boost Mobile is already implementing this program in a few counties in Southern California: Orange, Riverside, and San Diego and Cook County in Chicago. These stores that are becoming polling places on Nov. 8 are in multi-cultural neighborhoods with Hispanic residents making up 30-60 per cent of each city’s population. The polling place offer has been extended to 817 county election boards nationwide and is the first time a brand has made a nationwide offer of its private storefronts to serve as polling locations.
A video that debuted today by 180LA and Boost Mobile illustrates the many frustrations minority voters living in the inner city or less affluent communities faced when trying to vote. Lines stretched out around city blocks and some voters waited up to seven hours to cast a vote.
“Unequal voting access is a big problem in our country and those most affected are often in communities close to our stores,” said Peiti Feng, brand marketing director of Boost Mobile. “Boost Mobile can no longer stand on the sidelines. We’re excited to launch Boost Your Voice which will help our customers get to the polls on November 8. We believe everyone deserves to be heard and it’s our hope we can make a difference in providing more polling places and resources to those who need it most.”
“Last election, millions of lower income and minority voters faced long lines and inconvenient locations,” said William Gelner, chief creative officer at 180LA. “With Boost Mobile stores in these areas, why not offer them up as places to vote and allow all voices to be heard?”
Election officials in need of new polling places can contact Boost Mobile directly via elections@boostyourvoice.com. Boost Mobile employees will also be volunteering on election day at a number of polling places.
Credit List
Campaign: Boost Your Voice
Agency: 180 Los Angeles
Client: Boost Mobile
Client:
Director, Brand Strategy and Marketing Communications - Peiti Feng
Sr. Manager Social & Integration - Jeremy Agers
Sr. Manager Brand Strategy - Kham Lam
Sr. Manager Advertising & Creative - Nick Holt
Social Media MGR - Ginger Conrad
Brand Coordinator, Social & Integration - Amanda Nogaki
Agency: 180LA
Chief Creative Officer: William Gelner
Executive Creative Directors: Eduardo Marques, Rafael Rizuto
Creative Directors: Mike Bokman, Jason Rappaport
Digital Creative Director: Karan Dang
Director of Art & Design: Chris Welsby
ACD/Copywriter: Tylynne McCauley
ACD/Art Director: Brian Farkas
Designers: Matt Jensen, Delaney Maher
Head of Production: Natasha Wellesley
Executive Producer: David Emery
Producer: Aine Carey
Senior Content Manager: Jay Lledo
Social Media Manager: Karla Burgos
Digital Producer: Ryan Schmidt
Executive Digital Producer: Stephen Fahlsing
Project Manager: Lisa Payton
Creative Technologist: Jefferson Wu
UX Designer: Stacey Savage
Head of Account Management: Chad Bettor
Account Director: Mike Slatkin
Account Manager: Eric Reilly
Planners: Theo Soares, Cecelia Girr
Director of Business Affairs: Loretta Zolliecoffer
Business Affairs: Amy Sharma
Government Outreach Team: Jason Huddleston, Leah Couvelier, Steve Brothers, Russell Milton, Nicole Rejwan, Khalilah Waajid, Kayla Mitchell, Lawrence Gilliam, Missy Evans, Jordan Zolliecoffer, Chance Zolliecoffer, Breely Windham, Shek Shem
Production
Production Co.: Melvin
Executive Producer: David Emery
Producer: Aine Carey
DP (Los Angeles): Beau Molloy
DP (Chicago): Alex Garcia
DP (Miami): Chuck Farris, Helmut Montoya
Editorial
Editorial Company: Cut + Run
Executive Producer: Amburr Farls
Producer: Brian Mulvey
Editor: Sean Fazende
Asst. Editor: Heather Bartholomae
Completion
Facility: Jogger Studios
Creative Director: David Parker
Flame Artist: Tony Pettiti
Executive Producer: Rich Rama
Sr. Producer: Nancy Nina Hwang
Recording Mix
Recording Studio: Eleven Sound
Mixer: Ben Freer
Asst. Mixer: Jordan Meltzer
Executive Producer: Suzanne Hollingshead
Website
Digital Company: Jam3