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By Laurie Fullerton | Freelance Writer

October 5, 2016 | 5 min read

With low-income and minority Americans facing significantly more obstacles to cast their ballot in general elections, waiting in hours-long lines with fewer polling locations, resources, and volunteers, Boost Mobile announced today its nationwide effort to enlist the public's help for equal voting access and innovative new voting solutions.

With help from 180LA, Boost Mobile wants its customers be heard at the polls this November by taking a stand against unequal voting access.

As Boost Mobile stores are often located in the communities where these problems are most prevalent, Boost is reaching out to election boards and proposing a new solution: offering Boost Mobile stores nationwide to serve as polling places on election day.

Boost Mobile is already implementing this program in a few counties in Southern California: Orange, Riverside, and San Diego and Cook County in Chicago. These stores that are becoming polling places on Nov. 8 are in multi-cultural neighborhoods with Hispanic residents making up 30-60 per cent of each city’s population. The polling place offer has been extended to 817 county election boards nationwide and is the first time a brand has made a nationwide offer of its private storefronts to serve as polling locations.

A video that debuted today by 180LA and Boost Mobile illustrates the many frustrations minority voters living in the inner city or less affluent communities faced when trying to vote. Lines stretched out around city blocks and some voters waited up to seven hours to cast a vote.

“Unequal voting access is a big problem in our country and those most affected are often in communities close to our stores,” said Peiti Feng, brand marketing director of Boost Mobile. “Boost Mobile can no longer stand on the sidelines. We’re excited to launch Boost Your Voice which will help our customers get to the polls on November 8. We believe everyone deserves to be heard and it’s our hope we can make a difference in providing more polling places and resources to those who need it most.”

“Last election, millions of lower income and minority voters faced long lines and inconvenient locations,” said William Gelner, chief creative officer at 180LA. “With Boost Mobile stores in these areas, why not offer them up as places to vote and allow all voices to be heard?”

Election officials in need of new polling places can contact Boost Mobile directly via Boost Mobile employees will also be volunteering on election day at a number of polling places.

Credit List

Campaign: Boost Your Voice

Agency: 180 Los Angeles

Client: Boost Mobile


Director, Brand Strategy and Marketing Communications - Peiti Feng

Sr. Manager Social & Integration - Jeremy Agers

Sr. Manager Brand Strategy - Kham Lam

Sr. Manager Advertising & Creative - Nick Holt

Social Media MGR - Ginger Conrad

Brand Coordinator, Social & Integration - Amanda Nogaki

Agency: 180LA

Chief Creative Officer: William Gelner

Executive Creative Directors: Eduardo Marques, Rafael Rizuto

Creative Directors: Mike Bokman, Jason Rappaport

Digital Creative Director: Karan Dang

Director of Art & Design: Chris Welsby

ACD/Copywriter: Tylynne McCauley

ACD/Art Director: Brian Farkas

Designers: Matt Jensen, Delaney Maher

Head of Production: Natasha Wellesley

Executive Producer: David Emery

Producer: Aine Carey

Senior Content Manager: Jay Lledo

Social Media Manager: Karla Burgos

Digital Producer: Ryan Schmidt

Executive Digital Producer: Stephen Fahlsing

Project Manager: Lisa Payton

Creative Technologist: Jefferson Wu

UX Designer: Stacey Savage

Head of Account Management: Chad Bettor

Account Director: Mike Slatkin

Account Manager: Eric Reilly

Planners: Theo Soares, Cecelia Girr

Director of Business Affairs: Loretta Zolliecoffer

Business Affairs: Amy Sharma

Government Outreach Team:
Jason Huddleston, Leah Couvelier, Steve Brothers, Russell Milton, Nicole Rejwan, Khalilah Waajid, Kayla Mitchell, Lawrence Gilliam, Missy Evans, Jordan Zolliecoffer, Chance Zolliecoffer, Breely Windham, Shek Shem


Production Co.: Melvin

Executive Producer: David Emery

Producer: Aine Carey

DP (Los Angeles): Beau Molloy

DP (Chicago): Alex Garcia

DP (Miami): Chuck Farris, Helmut Montoya


Editorial Company: Cut + Run

Executive Producer: Amburr Farls

Producer: Brian Mulvey

Editor: Sean Fazende

Asst. Editor: Heather Bartholomae


Facility: Jogger Studios

Creative Director: David Parker

Flame Artist: Tony Pettiti

Executive Producer: Rich Rama

Sr. Producer: Nancy Nina Hwang

Recording Mix

Recording Studio: Eleven Sound

Mixer: Ben Freer

Asst. Mixer: Jordan Meltzer

Executive Producer: Suzanne Hollingshead


Digital Company: Jam3

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