Digital Transformation

Lady Gaga partners with Bud Light for three-stop 'Dive Bar Tour' digital campaign

By Haley Velasco | Freelance journalist

October 4, 2016 | 3 min read

In an ad, that was debuted during Sunday Night Football, Lady Gaga teased her tour headed to dive bars across the US in a partnership with Bud Light for the Bud Light x Lady Gaga 'Dive Bar Tour', according to Ad Age.

The singer will head to three bars, which are still secret locations, on the 5, 20 and 27 October. Debuting later this month, the 'Joanne' singer will play songs off her new album, which is set to be released on Oct. 20.

Lady Gaga partners with Bud Light for three stop dive bar tour, digital campaign

Lady Gaga partners with Bud Light for three stop dive bar tour, digital campaign

In addition to the live shows, the three performances will also be live streamed on Bud Light’s Facebook page. In his first show on Wednesday, she is expected to perform one of her songs off the new album called a 'Million Reasons' at the first dive bar show, as well as through Bud Light’s social channels.

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Lady Gaga has also been announced as the 2017 halftime show headliner for the Pepsi Zero Sugar Super Bowl LI, which will be on FOX at NRG Stadium in Houston on Sunday 5 Feb, according to the NFL.

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