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16 March - 24 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

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6 Apr 17:30 BST / 12:30 EST

The Digital Transformation Festival recap

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Lynn Lester
Managing Director of Events at The Drum

Lady Gaga partners with Bud Light for three-stop 'Dive Bar Tour' digital campaign

Lady Gaga partners with Bud Light for three stop dive bar tour, digital campaign

In an ad, that was debuted during Sunday Night Football, Lady Gaga teased her tour headed to dive bars across the US in a partnership with Bud Light for the Bud Light x Lady Gaga 'Dive Bar Tour', according to Ad Age.

The singer will head to three bars, which are still secret locations, on the 5, 20 and 27 October. Debuting later this month, the 'Joanne' singer will play songs off her new album, which is set to be released on Oct. 20.

In addition to the live shows, the three performances will also be live streamed on Bud Light’s Facebook page. In his first show on Wednesday, she is expected to perform one of her songs off the new album called a 'Million Reasons' at the first dive bar show, as well as through Bud Light’s social channels.

Lady Gaga has also been announced as the 2017 halftime show headliner for the Pepsi Zero Sugar Super Bowl LI, which will be on FOX at NRG Stadium in Houston on Sunday 5 Feb, according to the NFL.

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