Digital Transformation

Daily Mail first newsbrand to integrate with Amazon Alexa

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By John McCarthy | Media editor

October 4, 2016 | 3 min read

The Daily Mail is the first UK newsbrand to make use of Amazon’s personal home assistant Alexa, with the Echo speaker able to read out the news on demand.

As part of Mail Plus, the paid for digital edition, content from the Daily Mail, the Mail on Sunday and weekend magazines, the Weekend on Saturday and YOU and Event on Sunday will be available through the speaker.

Utilising Amazon Echo and Echo Dot, the publisher integrated a ‘skill’ allowing users to navigate the news by page, columnist, section in addition to a shuffle feature that randomly reads the news.

Amazon Alexa

Amazon Alexa

Simon Regan-Edwards, production director of Mail Digital Publishing, said: “We’re thrilled that Mail Plus is the first news brand in the world to offer its entire newspaper editorial content via Alexa.

“This new Alexa skill will deliver even greater convenience to Mail Plus subscribers and allow them to get our world class content in a totally new but fun and easy way.”

Alexa launched across the UK and Germany in September – it boasts over 1,000 third party skills from a host of brands and as a result, the company has hit a recruitment boom in its Alexa and Echo divisions by advertising for 400 positions.

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