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Cogent brings in former Bray Leino chief Bruce Hutton as group CEO and Francis Maude as non-exec

Frances Maude & Bruce Hutton (l-r)

Cogent Elliott has announced the appointments of former Bray Leino chief Bruce Hutton as group chief executive and Lord Francis Maude as non-executive chairman.

The pair, who began this week, join the board of the Midlands based agency and are charged with driving future growth and new business acquisition moving forward.

Since leaving Bray Leino in August 2013, Hutton has set up The Wizard Brewing Company alongside a number of other retail food-based ventures, he told The Drum.

Hutton, who has also served as IPA chairman (out of London), takes over the role at the agency from Mike Phillipson who has now left after four years.

He explained that he had been handed "a mandate for growth" at the agency.

"It's a good opportunity to create an agency for the future. It's an 80 year-old business with a fantastic offering but we need to reshape it to fit marketing requirements now. My role is to come in and win some big clients - the types of clients that fit this business. It's about finding the right Cogent p-type clients and looking at strategy top to bottom and make it work."

Conservative politician and former trade minister, Maude has held other marketing roles including chair of Incepta, deputy chair of Huntsworth Group and chair of the Mission Marketing Group.

“I’ve known Cogent for thirty years as MP for North Warwickshire – I lived half a mile from its Meriden base. Cogent is such a great agency that consistently produces work of the highest quality. It’s a pleasure to be involved in the next stage of its journey.”

Tim Pile, Cogent's chairman, added: “I am absolutely thrilled that Bruce and Francis are joining Cogent at this moment in our journey. These are both very significant hires for us, and between them, will bring a vast array of skills, exceptional management and client focus, plus immense energy and outstanding leadership to our business.”

Pile will continue in a non-executive capacity on the Board.

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