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Moving toward a sustainable future: The innovation and transformation of the food industry

Kees Kruythoff

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Sir Martin Sorrell

founder & executive chairman

Ad of the Day: Golden Wonder proves it packs 'more punch per crunch'

Golden Wonder is back on TV with a new campaign looking to highlight the flavour hit of its ever-popular crisps.

Created by Bray Leino, ‘In Your Face’ focuses on the strength of flavour in every pack and the ‘taste tingles’ its fans experience.

“Golden Wonder has been famous for strong flavours since we launched Cheese & Onion in 1962. This campaign celebrates our great taste and will connect with both loyal customers and those looking for a crisp that packs more punch per crunch,” commented Golden Wonder marketing director, Matthew Smith.

The advertising push follows a major product relaunch which features a bold new look and upgraded flavours across the range, including the three hero flavours featured in the ad: Cheese & Onion, Salt & Vinegar and Sausage & Tomato.

Bray Leino chief executive officer, Kate Cox, added: “The superior taste of Golden Wonder crisps is the key focus. ‘In Your Face’ brings it to life for consumers who remember the brand fondly, and those who hanker after a fully-flavoured crisp.”

The campaign will run from now in high profile slots until December with supporting trade press, social media and consumer PR activity.

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