Virgin Media has partnered with new London-based smartphone brand, IMO (In My Opinion) to release two smartphones and one mobile hotspot product in the UK. Virgin Media is IMO’s exclusive network partner for launch.
As part of the launch campaign created by TLC Marketing, Virgin Media and IMO’s parent, Verve Connect, are rewarding customers who purchase the IMO ‘S’ model at launch with a digital tastecard worth £79.99, offering access to 2-for-1 or 50 per cent off offers at over 6,500 restaurants nationwide.
The IMO Q and IMO S handsets aim to appeal to families, young people and smartphone late adopters, bringing Android phones into the ‘pocket money’ range. Launched last month, the smartphones are available first from Virgin Media with prices starting at £29.99 on prepay for the IMO Q, a 4” smartphone, running Android 5.1 Lollipop, and £8.50 per month on contract for the IMO S, a 5” screen, running Android 6.0 Marshmallow.
Annie Brooks, director of mobile at Virgin Media, said: “From our freestyle contracts to our Virgin Wi-Fi app, we are always looking for new ways to give our customers the best deals possible. With IMO we’re bringing an exciting, fresh mobile brand into the UK and helping our customers to enjoy on-the-go connectivity, with quality smartphones at an affordable price.”
Nigel Whitehead, IMO’s head of sales and propositions, said: “Our objective is to offer the best value smartphones without any sacrifice in quality or functionality. IMO devices and features are all defined in the UK, with the specific aim of enabling young people to own a smartphone that won’t break the bank, or worry parents reluctant to give their children phones that can cost significantly more. In Virgin Media we have a network partner whose strong portfolio vision and focus on customer satisfaction mirrors our own.”
Alongside the two handsets, the IMO Go, a mobile hotspot product, will also be available at £24.99 plus a monthly tariff.