An innovative arts project is set to transform New York’s iconic Times Square by installing a unique composition of 150 global brands, each selected to symbolise the ‘modern business face’ of contemporary commerce.
TimesSquareSpace is the brainchild of Square Space CFO Andrew Fields and wills see one of the junction’s iconic HD digital screens given over to scores of global companies starting at home in the United States and ending with China and Russia.
Fields commented: “We will gather in one place the most outstanding brands in the world. We select our own companies all over the world who will take part in the project, in general, we are looking for the most innovative and admired companies.”
Brands chosen for inclusion include Emirates Airlines, Microsoft, Nestle, Bayer, Tata Motors, Ubisoft, Aeroflot, British Petroleum with London’s Thomas Traum design studio operating the compilation.
Media partners include Thomson Reuters, FT and RainTv Russia.
Meanwhile, ClearChannel will work with The Drum to feature campaigns created at Do It Day New York in Times Square as part of the challenge to change the world in a day.