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Ovo buffers staff with CMO and CD appointments as its new TVCs roll out

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By John McCarthy | Media editor

October 3, 2016 | 3 min read

Adam Rostom has joined OVO as its new chief marketing officer with Katie Thompson rounding off a senior shuffle taking up the roll of communications director.

The UK-based energy supplier made the announcement just as it announced three new TV commercials with The Brooklyn Brothers to drive awareness of its pay as you go energy proposition.

Rostom has been tasked with driving awareness of the brand and its services, joining from Dyson where he was global category director for cordless and robot vacuums. He is also credited with an involvement in the creation of the Innocent Drinks’ ‘Big Knit’ scheme.

OVO

Adam Rostom and Katie Thompson

On his appointment, he said: “I like disruptors. Companies unafraid to break with conventional thinking and tired rules to bring better products and services to market – the kind people deserve. OVO doesn’t just sell energy. The innovation agenda at OVO is huge. This is an incredible opportunity for me to add to a strong proposition and amplify it. I can’t wait to propel OVO to even bigger things.”

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Katie Thompson, on the other hand, has 15 years’ experience comms working at brands including Guardian News & Media, Coca-Cola and Portland Communications.

She said: “OVO has a great reputation as a purpose-driven company that is underpinned by a clear and powerful set of values. I look forward to finding new and compelling ways to tell the company’s unique story.”

Following this announcement from the company is a new TV advertising campaign, handled by the Brooklyn Brothers. Three ads show consumers topping up their electricity from the convenience of their homes.

Sarah Keegan, head of brand for OVO said: “We are incredibly happy with the work, both creatively and strategically. It’s unbelievable that in 2016 people still have to leave their home to top up their energy, so we’re excited to show people there’s a better way with our Smart PAYG+ product."

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