Mimi Turner leaves the Lad Bible in midst of staff exodus
Mimi Turner, marketing director at the Lad Bible, has become the latest in a string of senior staff to leave the publisher.
The PR-savvy marketer confirmed her exit with a tweet (see below) this evening (3 October), bringing an end to what she described as an “incredible two years” at the publisher. Turner could not be reached to add any further comment when approached by The Drum.
After an incredible two years at TheLADbible, I have decided to move on to new things. I wish Solly and the whole team every success.
— Mimi Turner (@MimiTurner01) October 3, 2016
She was the only female in Lad Bible's senior management team and has been a figurehead in its journey from start-up to what has become one of the few true success stories in modern publishing. Tasked with pushing the brand to more socially-conscious millennials, Turner was pivotal to the group's move away from the ‘lad’ ideal which first defined it. Success best encapsulated by the group's boast that it now generates more eyeballs across its platforms and brands than any other publisher.
However, the arrival of Weber Shandwick's Adam Clyne as chief operating officer in June has brought about changes at the publisher, not all of which have been able to convince all the senior team to remain. Commercial director James Wigley left in August to join prime competitor Joe Media. Separately, the publisher hired Vice Media's Ian Moore as content director in October last year to take responsibility for all editorial content including video production across the Lad Bible group. Head of agency sales Lee Mabey left in March to be head of digital at Hearst.