Market Insight Report: Programmatic Edition

Oracle Advertising and CX

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Whitepapers article

October 3, 2016 | 1 min read

The Drum has partnered with Data as a Service firm Oracle Data Cloud to examine how marketers are purchasing data, what they look for in a programmatic partner, and how they allocate budget to drive returns from their programmatic spend.

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Market Insight Report: Programmatic Edition

Over 200 marketing decision makers participated in the research and our findings highlighted the growing expectations from marketers when it comes to programmatic spend and spend related to additional digital assets such as data. This report also explores the impact Brexit will have on marketing budgets.

Download the report to find out more.

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Oracle Advertising helps marketers use data to capture consumer attention and drive results. Used by 199 of AdAge's 200 largest advertisers, our Audience, Context, and Measurement solutions extend across the top media platforms and a global footprint of more than 100 countries. We give marketers the data and tools needed for every stage of the marketing journey, from audience planning to pre-bid brand safety, contextual relevance, viewability confirmation, fraud protection, and ROI measurement.

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