Every week after a new episode airs, fans will be encouraged to head to Facebook Live for the new official after-show, which is hosted by Comedian Amanda Seales and sponsored by the Lincoln Motor Company (hence the name of the show). Lincoln has been the official sponsor of the hit series since its second season.
Your host of the "Empire" Aftershow! See you on Facebook live right after the show to talk all things Empire Nation… pic.twitter.com/u99hv4XhfV
— Amanda Seales (@amandaseales) September 22, 2016
In the show, which is about 25-minutes in length, host Amanda Seales will discuss the episodes with alternating guests. In the first episode of the after-show, for example, she welcomed "Empire" showrunner Ilene Chaiken and Joshua Allen, a co-producer and writer of the season three premiere episode.
Of course, fans are invited to join the conversation and share their opinion via the Facebook comment section, for example by using specific hashtags. Within only 10 hours, the first episode of The Lincoln Empire After-Show had close to one million views and got 17,000 comments from viewers.
Henner Herwig Jürgens is the managing director and co-founder of Vast Media, a media research and consulting company based in Berlin that provides international television industry leaders with qualitative competitive market analysis of digital entertainment and content marketing.