Britvic has re-launched its mixers and juices range with new bottle designs and branding.
From its tonic water to its tomato juice, the group is looking to give the brand a new stronger profile having filled pub stocks since 1938.
Running parallel to the re-launch is the roll out of the Britvic Lifting Spirits Foundation which looks to further Britvic’s heritage in supporting local communities and social projects. For every bottle of new look Mixers & Juices sold in participating customers, Britvic has committed to give back to local initiatives and projects, chosen by publicans and bar owners.
Annabelle Cordelli, brand marketing director at Britvic Soft Drinks, said: “The re-launch of our Britvic Mixers and Juices range marks a real commitment to both quality and community for us.
“In addition, through our Lifting Spirits Foundation we’re also working with our customers to support their most worthy local projects, paying homage to Britvic’s heritage of being at the heart of the community.”