Modern Marketing Time To Change News

Time to Change campaign receives £20m boost from UK government, Comic Relief and the National Lottery

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By Rebecca Stewart | Trends Editor

October 2, 2016 | 3 min read

The Time To Change campaign, which seeks to end mental health discrimination, has been handed over £20m in funding from the department of health, Comic Relief and the Big Lottery Fund.

Time to Change campaign receives £20m boost from UK government, Comic Relief and the National Lottery

Time to Change campaign receives £20m boost from UK government, Comic Relief and the National Lottery

The movement, which is run by Mind and Rethink Mental Illness looks to change the way people think and act about mental health, has totalled about £30m in funding so far.

Over 800 schools and 400 employers have taken part in the scheme so far, with the charity noting that while there is still work to be done the number of people reporting discrimination as a result of mental health problems has declined from 42 per cent to 28.

In the past, the campaign has enlisted real people to front its marketing pushes in order to get the message across that's its 'Time to Talk' about mental health.

The most recent boost comes after a study from NHS Digital found that young women are the highest risk group in England for issues relating to mental wellbeing.

Jo Loughran, interim director of Time To Change, said: "Since Time To Change began, we've made real progress in transforming public attitudes and empowering thousands of people to tackle discrimination, but we've always said that this is the work of a generation and there's still more work to be done."

Modern Marketing Time To Change News

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