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Media Lenovo

Lenovo hands Havas Media Malaysia $10m+ South Asia media account

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By Stephen Lepitak, -

September 30, 2016 | 2 min read

Tech firm Lenovo has named Havas Media Malaysia as its regional agency of record, handing its $10m+ media account that spans five countries.

Lenovo phone

The account, previously with MEC and Zenith Optimedia, will be consolidated to cover South Asia - specifically Vietnam, Singapore, Thailand, Malaysia and the Philippines, with Havas delivering on-and-offline media strategy, planning and buying services.

Kenneth Low, head of marketing, Lenovo ASEAN, said: “Havas Media was selected based on their strengths in business and consumer marketing, media strategy, business intelligence and research capabilities as well as commitment to support all the five ASEAN countries. They exemplified strength in strategy, speed, numbers as well as understanding and passion for our business. With a team of proven industry leaders, we are convinced Havas Media will help us elevate the business to the next level.”

Lenovo holds headquarters in Beijing, China and Morrisville, North Carolina, United States with operations across more than 60 countries and markets.

Media Lenovo

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