Coca-Cola Dunkin' Marketing

Dunkin' Donuts and Coca-Cola partner for bottled iced coffee line

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By Haley Velasco, Freelance journalist

September 30, 2016 | 1 min read

Dunkin' Donuts announced that it will partner with Coca-Cola Co. to launch new bottled iced coffee at US supermarkets and other stores next year.

Coca-Cola will manufacture, distribute and sell the Dunkin' Donuts drinks, according to Dunkin' Donuts, a division of Dunkin' Brands Group Inc., said Thursday on National Coffee Day.

This product will be the first for Dunkin' Donuts in the ready-to-drink coffee category that brings in $2.3bn in annual sales, according to Nielsen. Neither company would discuss the financial terms of the agreement.

Coca-Cola also announced early this month that under its Gold Peak tea brand, the company would sell cold-brew coffee in the US, according to The Wall Street Journal.

After more than a 20-year partnership, rivals Starbucks and PepsiCo developed their partnership even further to market, sell and distribute Starbucks ready-to-drink coffee and energy beverages in Latin America.

Coca-Cola Dunkin' Marketing

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