Business on the Move: Huawei, Toyota, Pernod Ricard

Huawei P9

Huawei Consumer Business Group, the world’s number three smartphone vendor, has appointed full service creative agency Doner London to develop communications for the brand’s flagship P9 smartphone. Doner London was handed the work following a competitive pitch.

Toyota GB has appointed Jellyfish as the retained creative agency for its After Sales division, following a three-way pitch. As the strategic and creative partner for Toyota After Sales in the UK, Jellyfish is tasked with delivering a complete brand refresh for the division, which will include a website re-launch, CRM activity, display advertising and print, to raise awareness of the post sales care and the services offered to Toyota owners. The creative platform for the rebrand is entitled ‘Toyota Loves’.

Maxus India has successfully retained the media responsibilities for Pernod Ricard in India. Maxus has been working with Pernod Ricard for the last decade. The multi-agency pitch saw participation from other leading agencies along with incumbent agency Maxus. The account will continue to be handled out of the Delhi office led by Navin Khemka.

Tech firm Lenovo has named Havas Media Malaysia as its regional agency of record, handing its $10m+ media account that spans five countries. The account, previously with MEC and Zenith Optimedia, will be consolidated to cover South Asia - specifically Vietnam, Singapore, Thailand, Malaysia and the Philippines, with Havas delivering on-and-offline media strategy, planning and buying services.

Ferrero, the Italian chocolate company, has awarded TMW Unlimited a place on its digital and social roster following a competitive pitch handled by Roth Observatory. TMW Unlimited will work across three brands from the Ferrero portfolio: Kinder Bueno, tic tac and Raffaello.

Singapore Management University (SMU) has appointed MRM/McCann as its strategic digital partner after a multi-agency pitch, tasked with driving the mobile and digital platforms for the university. SMU has briefed the agency to implement and manage various digital marketing initiatives to engage with prospective and current students, as well as alumni and other relevant stakeholders.

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