Line joins the chatbot phenomenon by opening up to brands and developers


By Charlotte McEleny | Asia Editor

September 29, 2016 | 3 min read

Mobile messaging app Line has announced a series of new features that will give businesses and developers the ability to create chatbots.

As well as creating new technology and opening up to the developer community via a new messaging API, Line will be actively encouraging people to build valuable chatbots via a financial reward.

The business said it ultimately wants to create a ‘smart portal’ in which users can connect with the information, people and businesses they need at any time of the day.

Line is investing in Chatbots

Line takes a bet on chatbots

Line isn't the first to mine the chatbot opportunity, other messaging platforms such as Facebook have already launched capabilities.

The company announced the news at its annual Line Developer Day in Tokyo.

The messaging API is now available to developers and includes the introduction of three new types of messages that are more visual, including buttons and carousel options for answers.

Line has also created the ability for external web services to create more automatic ways of sending messages, called Line Notify, via an API tool that links to third parties such as IFTTT and GitHub.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

The Line Bot Awards, the financial incentive to encourage developers and businesses to act on these services, has also launched. The aim is to find “accounts providing new value to its user experience through the power of chatbots”. The prize is JPY 10 million (around £75,000 @ today’s exchange rate).


More from Mobile

View all


Industry insights

View all
Add your own content +