Engine has poached M&C Saatchi's Sport & Entertainment deputy managing director Dave Roberts to run its content and entertainment arm Trailer Park London as managing director.
With over 20 years in the industry, Roberts leaves M&C Saatchi after eight year, during which he workedwith brands including Spotify, Reebok and Samsung to name a few.
Commenting on his role, Roberts exclaimed his excitement to be working with the team to bring “Hollywood-level creative to the table".
Group managing director of Engine UK, Simon peck said of the hire: “We are thrilled that Dave will be leading Trailer Park London. He has a proven track record of creating game-changing work and an inspiring vision for the future of the business.”
Roberts joins Trailer Park just seven months after it set-up in London, expanding from its Hollywood heartland. So far the agency has worked with entertainment studios including Warner Bros and Disney including brands such as Apple, Youtube and PepsiCo.