Emmys generate viewership for Amazon's top originals
With Amazon's originals getting Emmy buzz, Man in the High Castle and Mozart in the Jungle soared in popularity on Prime Video.
Insights from Jumpshot:
Amazon Prime Video by Jumpshot
Emmy wins, Prime Views: The two top shows this past week were the Man in the High Castle and Mozart in the Jungle. These 2 shows won Creative Emmys which resulted in much higher views on Amazon Prime on 9/18 and 9/19. These two shows drove an 81% share this past week.
Gaga for American Horror Story: One of the newer entries to the top 10 shows was American Horror Story, which drove a 5% share. While Season 6 debuted on 9/14, Season 5 (Hotel with Lady Gaga) debuted on Amazon Prime this past week.
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Jumpshot is a marketing analytics company that helps marketers understand their customer’s entire online lives. From the key sources of traffic to a site, to the browsing, consuming, and buying behavior on a site, to where customers go once they’ve left a site, our platform reveal the entire customer journey. Jumpshot tracks more than 160-billion monthly actions from our 100-million customer panel's clickstream activity. In short, we are able to see every single click that our user panel performs in the order that they do them from January 2014 through yesterday.