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Future of TV US Presidential Election Voter Turnout

If millennials don’t vote at all, Donald Trump will win the 2016 election, according to MTV Insights

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By Haley Velasco, Freelance journalist

September 28, 2016 | 3 min read

The power of the millennial vote has never been more apparent. Original research from MTV Insights estimates that if no millennials vote in the 2016 election, Donald Trump will win with 44 percent of the vote versus 41 percent for Hillary Clinton. If all millennials vote, Clinton wins 44 percent to Trump’s 39 percent. And if only half of millennials vote, the race will remain too close to call (43 percent Clinton vs. 41 percent Trump).

If millennials don’t vote at all, Donald Trump will win the 2016 election, according to MTV Insights

If millennials don’t vote at all, Donald Trump will win the 2016 election, according to MTV Insights

To encourage voter registration, MTV brought back its classic TRL as “Total Registration Live” in honor of National Voter Registration Day. To encourage millennials to vote, MTV broadcasted a one-hour live segment Tuesday on MTV, MTV.com, the MTV App, MTV’s Facebook, MTV’s YouTube and ElectThis.com.

MTV’s “Total Registration Live” joined over 4,000 other organizations on National Voter Registration Day, the largest one-day effort to register voters in the U.S.

The special segment will have Ty Dolla $ign performing “Campaign,” “No Justice” and “Zaddy” from his brand new project “CAMPAIGN,” appearances by model Kendall Jenner, Director, Producer and Writer Joss Whedon, Fifth Harmony’s Camila Cabello, rapper Vic Mensa, actress Natalia Dyer, actor and singer Mack Wilds and more.

Throughout the special segment, guests spoke about important issues, as well as providing viewers with the option to register to vote via MTV’s long-standing partner Rock The Vote at ElectThis.com, or by texting VOTEMTV to 384387 thanks to a partnership with HelloVote.

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Future of TV US Presidential Election Voter Turnout

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