How to use data, find patterns and improve marketing decisions
Data can be overwhelming, but the benefits of working with – and understanding – data far outweigh the negatives.
But how can you use data correctly to inform your marketing decisions?
In this webinar, sponsored by IBM Watson Analytics, Selma Avdic, on behalf of the American Marketing Association, walks you through a discussion between IBM’s Stephen Archut and Dr. Girish Punj, professor of marketing, looking at data, patterns and decisions made within the marketing landscape.
Content created with:
IBM is an American multinational technology company headquartered in Armonk, New York, United States, with operations in over 170 countries.Find out more
Only Watson gives you complete control of what's important to you. With Watson on the IBM Cloud, you maintain ownership of your data, insights, training and IP.Find out more