The Drum Awards for Marketing - Entry Deadline

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September 28, 2016 | 1 min read

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Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team.

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Data can be overwhelming, but the benefits of working with – and understanding – data far outweigh the negatives.

But how can you use data correctly to inform your marketing decisions?

In this webinar, sponsored by IBM Watson Analytics, Selma Avdic, on behalf of the American Marketing Association, walks you through a discussion between IBM’s Stephen Archut and Dr. Girish Punj, professor of marketing, looking at data, patterns and decisions made within the marketing landscape.

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IBM is an American multinational technology company headquartered in Armonk, New York, United States, with operations in over 170 countries. 

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Only Watson gives you complete control of what's important to you. With Watson on the IBM Cloud, you maintain ownership of your data, insights, training and IP. 

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