How to use data, find patterns and improve marketing decisions

Data can be overwhelming, but the benefits of working with – and understanding – data far outweigh the negatives.

But how can you use data correctly to inform your marketing decisions?

In this webinar, sponsored by IBM Watson Analytics, Selma Avdic, on behalf of the American Marketing Association, walks you through a discussion between IBM’s Stephen Archut and Dr. Girish Punj, professor of marketing, looking at data, patterns and decisions made within the marketing landscape.

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