Modern Marketing

Domino's taps former BHS CMO Tony Holdway as it promotes Simon Wallis to COO

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By Rebecca Stewart | Trends Editor

September 27, 2016 | 3 min read

Dominos has appointed BHS' former chief marketing officer, Tony Holdway, to fill the same position, following the promotion of Simon Wallis, who is now chief operating officer.

The pizza company has enlisted Holdway, who created the #SaveBHS campaign, to head up its marketing department. Before joining BHS in February of this year, he was brand marketing director at House of Fraser, and also held roles at Littlewoods and WH Smith.

Wallis, meanwhile, was appointed as chief operating officer for Dominos in July, he kicked off his career at United Biscuits and then going on to work with the likes of KFC and Papa John's.

Domino's taps former BHS CMO Tony Holdway as it promotes Simon Wallis to COO

Domino's taps former BHS CMO Tony Holdway as it promotes Simon Wallis to COO

Commenting on the changes, Wallis said he was "delighted" to have Holdway on board, adding: "He brings a wealth of experience to the team, from his marketing and commercial roles at House of Fraser, Wickes, Mothercare and more recently a short stint at British Home Stores."

He noted that Holdway will be using this experience to "lead the charge" in improving the brand's understanding of its ever evolving customers' needs, and how best to connect them with Dominos across all channels.

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"We believe his background in marketing, digital and retail will be a real asset to Domino’s and we look forward to our next chapter of success together," he finished.

Holdway, meanwhile, said of his new role: "Domino’s has had a phenomenal growth trajectory over the last few years driven by its innovative omni channel approach to marketing.

"I look forward to bringing even greater standout marketing and creative ideas to Domino’s, as we continue to lead the way in delivering freshly baked, great tasting pizza, wherever and whenever our customers want it."

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