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WATCH ON DEMAND FROM 25 Jan 2021
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Live voting app offers insight into tonight's presidential debate

As a unique way to actually gauge public opinion in real-time during tonight's historic presidential debate, Futuri Media has just released a special live voting feature that will provide direct viewer and listener sentiment during the debate, providing audiences and analysts with real-time feedback.

Getty images / Getty Images

During all three presidential debates as well as the vice presidential debate, Futuri stations will register live votes from local viewers/listeners on whether they agree or disagree with the politicians on the air. During the debates, viewers and listeners will go to a station's mobile app or website, select their party, identify whether they are a registered voter or not, and vote "agree" or "disagree" during the ongoing debate.

Collective data will then be displayed in a website voting window as well as a page in the Futuri mobile app. At the end of each debate segment, participating Futuri client stations will receive summary data and suggested talking points regarding their local audience's voting metrics.

"Futuri specializes in digital audience engagement. Our goal is to provide Futuri stations with a unique second-screen experience for their audiences, capture real-time audience sentiment, and support our mobile and TopicPulse partners in producing the very best and most relevant coverage for their local audiences," said Futuri CEO, Daniel Anstandig.

With so many undecided voters in contested states, this year's presidential and vice presidential debates are critical opportunities for the campaigns as well as the media outlets covering them. This year's debates are anticipating significant audiences, with some predicting that more than 100m will tune in to view Monday night's debate. This is especially notable, considering that debates during the last four election cycles have only attracted audiences to the tune of 40-65m.

The app is available for Futuri Mobile and TopicPulse Social Media clients.

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