Hull reveals branding to capitialise upon UK City of Culture 2017 status
Hull has unveiled the branding to promote its status as UK City of Culture 2017.
Creative agency Jawing is behind the work to highlight the city’s cultural highpoints with a campaign based around the idea of ’Everyone Back to Ours’.
Nicola Carey, client strategy director at Jaywing said: “Today’s launch is all about unleashing the voice of the Hull 2017 brand alongside an innovative and inspiring artistic programme. We’re really excited to be taking this next step, following the brand identity reveal last year, to a full brand experience that is designed to invigorate a whole city.
“Using Jaywing’s brand activation expertise, the brand uncovers the many cultural highlights that Hull has to offer and celebrates the essence and people of this vibrant Northern city.”
Phil Batty, director of marketing, communities and legacy at Hull 2017, added: “Hull has more to it than meets the eye, and we want the UK and wider world to take notice. Hull 2017 presents the perfect opportunity to celebrate the cultural identity of the city in a way that will support our objective of bringing 1 million additional visitors to Hull next year.
"Bringing Jaywing on board to devise and execute the creative has enabled us to communicate our overall ambition for the year and to get people enthused about what will be a fantastic 365-day cultural programme.”