Huawei plots marketing boost for P9 phone with hire of Doner London
Huawei is looking to boost sales of its P9 smartphone in Europe under the direction of Doner London following the launch of the handset earlier this year.
huawei p9
Huawei has talked up the phone’s photography capabilities in its comms to date having coengineered the device with camera manufacturer, Leica.
Doner has been tasked with driving mass engagement and advocacy for the P9 using digital, print, social and experiential activity.
Andrew Garrihy, chief marketing officer, Western Europe at Huawei Consumer, said: “Doner London stood apart as a modern communications agency, bringing together the digital expertise, strategic insights and bold creative solutions we need to fulfil our objective of becoming the world’s leading smartphone vendor. We’re looking forward to welcoming them on board as a creative partner.”
The win comes after a period of change at the agency following a new leadership team – which was put in place in late 2015 – stepping up and the launch of a multi-million pound global campaign for footwear brand GEOX.
Nick Constantinou, managing director, Doner London, said: “The P9 campaign represents a genuine opportunity to cut through the noise in the marketplace and drive the Huawei business forward. We’re excited to have the opportunity to work alongside the Huawei team to bring the P9 to the attention of European consumers.”