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HSBC Technology

HSBC taps into freshers fortnight with Snapchat geofilters across the UK


By John McCarthy, Opinion editor

September 26, 2016 | 2 min read

HSBC and We Are Social have launched a Snapchat geo-filter campaign targeting new students during freshers fortnight.



A total of 14 different Snapchat geofilters will be activated across 170 universities from 26 September through to 9 October.

These will resemble magazine covers, placing the student’s face at the centre with the slogan ‘Face to Watch 2026.’ We Are Social has also created three 10 second Snap Ads which will appear on Snapchat stories.

Jag Sharma, social media marketing manager for HSBC, said: “Freshers fortnight is an exciting time for new students, as the people you meet at university really can shape your life. So being the first bank in the UK to run Snap Ads and geofilters during the freshers period means a lot to us, as we get to be part of the beginning of that special student journey.

"Snapchat is the go-to social channel for Generation Z, and we’ve found the partnership with Snapchat an energising experience. As always, We Are Social has put together some great ideas that should act as a conversation starter for those starting uni.”

Jim Coleman, We Are Social UK managing director, said: “The fact that HSBC is focusing on Snapchat for this campaign shows just how well the brand understands today’s students and the way they consume media. This campaign is completely different to the usual student account campaigns and aims to reach students with content that will truly appeal to them."

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