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Asda Marketing

Asda hunts new digital marketing boss as Nick Bamber departs


By Jennifer Faull, Deputy Editor

September 26, 2016 | 2 min read

Asda is on the hunt for a new head of digital marketing following the departure of Nick Bamber, who the Drum understands left earlier this month.



Since 2010 Bamber had worked on Asda’s digital marketing, most recently spearheading the retailer’s drive to programmatically trade the ad space on its three major websites as a potentially lucrative new source of revenue.

But the marketing team at the retailer has been subject to much change in recent months, with a new chief marketing officer, a agency shake-up as well as a number of redundancies to contend with.

Bamber’s team was among those to be hit with redundancies earlier this year. Dom Burch, Asda’s senior director of marketing innovation and new revenue – who worked closely with Bamber on its shoppable YouTube channel Mum’s Eye View – was among those to depart in January.

Chris Chalmers, senior director of digital marketing, media and CRM, continues to oversee the wider online marketing strategy.

Bamber has left for Betsson AB, owner of Betsafe in the UK among some 10 other betting brands globally, to become its director of customer acquisition across all brands and all markets. He will be based in Malta.

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