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Norwegian Airlines capitalises upon Brangelina fracture with reactive ad

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By John McCarthy | Media editor

September 24, 2016 | 2 min read

The high-profile split between actors Brad Pitt and Angelina Jolie has been a point of ridicule and interest in the media but one brand, Norwegian Airlines, has received substantial coverage by urging Brad-admirers to make the trip to Los Angeles.

Norwegian Airlines

Norwegian Airlines

The airline has used the split to push its £169 single to Los Angles from London, in a newspaper print ad and on social media reminding the public that ‘Brad is Single’.

The airline had previously released an emoji website – that was surprisingly functional and visually appealing – as a means of drumming up interest among millennials.

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