Now accepting real results: Effies campaign pokes fun at the fakers

Go on, admit it. You migggght have plumped up some numbers to make sure they look good to the client. I mean, maybe not to the degree that Facebook puffed up video viewsor like the various scam ads that have dotted the landscape — but you get the point.

In a clever pro-bono campaign from NYC independent Walrus, the Effie Awards, dedicated to effectiveness in advertising, is putting that elephant in the room. Juicing impressions, nailing that perfect VO and, my personal favorite, the ‘ol semantics on sales figures.

One place we might take a little umbrage is on the “Logos” spot. We’re certainly grateful that we’re in there, but when that HuffPost logo covers The Drum logo up…I mean, couldn’t they have given Adweek and Ad Age a little of the business? (Ed. note: Zanger is just being a baby. And he’s kidding. We’re thrilled.)

All kidding aside, this kind of advertising is tough — but serious hat tips to Walrus and the Effies for putting out there the things of which we are all abundantly aware. The Effie ain’t easy to win for a reason — now go forth and get your entires in. The first deadline is October 11th and final deadline is November 9th.

And don’t cheat. We’ll all know if you did.


Client: Effie Worldwide, Inc. / North American Effie Awards

Agency: Walrus

Chief Creative Officer: Deacon Webster

Art Director: Evan Vosburgh

Head of Integrated Production: Valerie Hope

Production Company: Whiteboard Pictures

Producer: Jonathan Yaniv

Director: Jacob Sillman

First Assistant Director: Nadia Fedchin

Director of Photography: Christopher Parente

First Assistant Camera: Cameron Femino

Gaffer: Forest Erwin

Grip: Justin Chen

Sound Mixer: Chris Scott

Art Director: Cory Nicholas

Hair & Makeup: Lani Barry

Production Assistant: Liz Bendelac

Production Assistant: Megan Brittan

Production Assistant: Mark Stepanov

Casting: Whiteboard Pictures

Actors: Anthony Michael Lopez, Rikki-Lee Millbank, Marc Levasseur, Morné Vogel, Carmen Mendoza, Andrew Colford, Mike Holt

Voiceover Artist: Kevin Cummings

Voiceover Casting: Carrie Faverty, The Sound Lounge

Locations donated by: Red Fuse Communications and The Sound Lounge

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